📍 Project Overview

Location: Mira Road East, Mumbai
Developer: Vivanta Marvel
Industry: Real Estate – Residential Apartments

🧩 The Challenge

Despite offering a strong residential product in a growing micro-market, Vivanta Marvel struggled with zero bookings and minimal walk-ins. Traditional marketing efforts failed to generate quality leads or build visibility.

💡 Our Strategy

We implemented a focused performance marketing funnel powered by Meta Ads, designed to:

• Target the right audience based on behavior and demographics.

• Use high-conversion video creatives to showcase lifestyle benefits and project USPs.

• Integrate WhatsApp lead forms for instant communication and faster follow-ups.

• Build a structured follow-up system for lead nurturing.

📈 The Results

In just one month:

• ✅ 63 high-intent leads from the video campaign alone.

• 🧲 17 verified site visits arranged.

• 🏡 2 successful bookings closed.

• 📉 Cost-per-lead as low as ₹182, well below the industry average.

• 🎯 Click-through Rate (CTR): Up to 1.69%, significantly outperforming benchmark rates.

🔍 What Made It Work

• Smart targeting and audience segmentation.

• Use of video content to drive emotion and urgency.

• Instant communication via WhatsApp integration.

• Continuous optimization of copy, creatives, and audience sets.

🏁 Final Outcome

Our tailored performance marketing strategy helped a real estate developer go from 0 to booked—without changing the product, pricing, or offering. Just better storytelling, better targeting, and better follow-up.