Election Campaign

📍 The Project

We partnered with a political leader during a key election phase to execute a targeted SMS campaign reaching voters across the constituency. The goal was to increase awareness, drive turnout, and build a direct line of communication with citizens.

🎯 Our Objectives

  • Distribute personalized campaign messages to thousands of voters

  • Ensure timely delivery during a sensitive election window

  • Maintain full compliance with government DLT (Distributed Ledger Technology) regulations

  • Get approval and launch the campaign in record time

💡 Our Strategy

Understanding the time-sensitive nature of election campaigns, we prioritized speed and compliance. We quickly drafted compliant SMS templates, onboarded the client to the DLT portal, and handled the full registration process.

We also segmented the voter base to send relevant messages based on demographics and location — ensuring maximum impact.

📈 The Results

  • Thousands of SMS delivered within a 48-hour window

  • 98% delivery rate

  • High candidate recognition and positive voter feedback

  • Helped the candidate stay ahead digitally during the election

🔍 What Made It Work

  • Prior experience with DLT registration processes

  • Rapid coordination with telecom operators

  • Clear, concise messaging tailored to the local context

  • High delivery infrastructure and backup sender IDs

🔑 Key Achievement

Secured Government DLT Approval in Just 1 Working Day
This usually takes several days, but through precise documentation and an efficient backend process, we fast-tracked the approval and got the campaign live with no delays.