📍 Client

Renowned South Korean media company

🧩 The Challenge

Despite having a strong catalog of Korean films and high expectations for their latest release, the client faced a critical hurdle — they had no established distribution or audience base in India. The challenge was to generate awareness, interest, and commercial leads within a limited timeframe.

💡 Our Strategy

The goal was to spark B2B interest in Korean content among Indian distributors — a niche but high-value segment. Instead of running a broad awareness campaign, we built a tightly focused Meta Ads funnel designed to capture serious inquiries.

We targeted decision-makers in the entertainment and OTT space using detailed interest layers and job titles. The ads directed them straight to WhatsApp, enabling fast, personalized follow-ups. Our messaging highlighted the rising demand for Korean content in India and positioned our client’s catalog as a profitable opportunity.

📈 The Results

• Total Reach: 177,914

• Leads Generated: 253

• Campaign CTR: 2.61%

• Avg. Cost per Lead: ₹54.68

• Distribution Conversations Initiated: 42+

🔍 What Made It Work

• Precise Industry Targeting

• Clear Communication of Value

• High-Intent Clicks

• Compelling Creatives

• Continuous Budget Optimization

🏁 Final Outcome

From zero reach in India to dozens of ongoing discussions with potential distribution partners, our campaign successfully put Korean content on the radar. The campaign not only helped the client break into a new market but also laid the foundation for long-term growth in the region.